Monday, October 5, 2009
Current Navigation For Articles and Emails
Pictures of banners and covers of the book
Articles/Emails for Weight Loss/Body Composition
Articles/Emails for Food and Eating
Articles/Emails Myths of Training/Nutrition
Articles/Emails Shocking/Government
Articles/Emails Who is Leigh Peele
Audio sample of Body By Eats
Interview for Public Use
Marketing/Affiliate Tips
Interview for Public Use
Leigh Peele is a trainer and author from North Carolina that specializes in metabolic and fat loss research. Nationally published and held in high regard Leigh Peele is a leader of in the industry of nutrition and fitness.
Question: What do you do and what lead you into this industry?
Answer: Heh depends on the day but most of the time I find myself training people or writing to help them. I got in this field, and please forgive me for the cliché, to help people. I also saw that there was a hole in the industry for the types of things I had to say or more so the way I say them. Different people can help you in different ways. I think there is room for multiple cooks in the kitchen when they are all contributing something valuable to the table.
Question: Do you only work in fat loss?
Answer: No not at all, but it is my specialty. I read through a lot of research and I find nutrition and weight loss to be my constant draws. It also brings about the highest levels of gratification if I can be truly honest. I love helping someone increasing their athletic performance. I love helping a skinny guy add on muscle but, there is something though about seeing a person transform in front of your eyes and melt away into this new person. It’s downright addictive.
Question: Your first release The Fat Loss Troubleshoot has been very successful, congratulations. Can you give a brief rundown of what that book is about?
Answer: Thanks. Really it is a package/collection of multiple sources of material. It is way beyond just a book at this point and will continue to be so as it is constantly updated. In short, the package is about fat loss almost any way you slice it.
Can you please everyone all the time? No, but you can answer them and that is what I have done. Everyone from bodybuilders to recovering anorexics are covered in this collection. There are program designs, explanations about various myths and nutritional strategies. It literally puts you in control of fat loss so that you don’t blindly follow a program no knowing why it didn’t work.
Take something like Billy Blanks Tae-Bo system. Millions of people have bought this system and for some people it works but for most it does not. This is because people don’t understand how it is supposed to work in the first place. They think that a different dvd is going to cause a different reaction and it doesn’t work that way. You have to understand how fat loss works first and then if you want to get creative about how to go about it, fine.
I am about teaching you the science; the facts. While I give you multiple methods to apply it the truth is that you have control to go even more outside the box and custom for you once you learned it.
Question: It is currently unavailable due to updates correct? When will you re-release it?
Answer: Correct. I am updating it for re-release but it will be available for the 3 day launch of Body By Eats as addition if the customer so desires to select it. It release to the public in regular fashion will at least be the beginning of next year. However everyone who buys ANY version of it will always get updates for free.
Question: So let’s talk about Body By Eats. What is the basic premises of the book?
Answer: Originally I called it “The Caloric Burn Cookbook” because I was going to focus primarily on my research with caloric burn in everyday movement and how important general activity was to achieving your fat loss goal. Caloric burn is not static, is is forever changing an always will be. Cooking is an amazing way to achieve that burn and in turn you become connected to food in the right way. You only need to make manipulations of that in small amounts while trying to achieve your goals.
The most important aspect though is about embracing food. I want people to embrace it, love to eat and cook amazing food. I want to remove the idea from their heads that healthy food is bland food. The best chefs in the world use whole fresh ingredients to make the most amazing food and most of the time the calories are not that high. It is all about perception.
One twist thrown in the book is about the public health and food as a whole. I was writing the book I started to get really caught up in the constant discussions that were occurring about the food industry. Things like HFCS and the use of organics. I had personally been someone who bought organic foods and went out of my way to support local farming and businesses. I started learning more about it and realized, like most things in life, what I thought I knew wasn’t true at all.
So the book kind of took this turn where it was about all of it. Embracing life, our health, activity, etc.
Question: What kinds of things are you covering with Body By Eats that other people aren’t?
Answer: Truthfully I can say that I have not read any of this stuff published yet and that in general my outlook on food and intake for results are not common. I am a little outside of the box all the way because I not only believe in balance and moderation with enjoyment, I can prove that it is good for you. I mix science with common sense and wrap it in a mouth watering dessert. I don’t think that has been done yet ha.
Question: Do you feel the site is just as important as the book?
Answer: It is crucial. In fact part of me was thinking of not releasing actual books at all but instead keeping it just to a site. I decided against that though mainly because different people have different time constraints. Not everyone is going to want to participate in the site as much as even they want to.
I look at the book and the recipes as a introduction into this knowledge and a stepping stone for using the site and the forums to go deeper in that knowledge. Also getting a chance to talk to me 1-on-1 in a month is good to because a lot can be resolved faster with verbal dialogue.
The site is crucial and I am expecting a lot of people who can offer help and those who need help.
Question: Let’s talk about my favorite part, the food. This is a really nice collection of recipes right?
Answer: Absolutely. With the first package alone you are going to receive 100+ recipes to work with and then each month you get a new book with 30 recipes. You will have a new recipe to use every day for the entire year and then some. There are also chances to win additional recipe books if need.
These aren’t your standard run of the mill recipes either. They take macros into account like other books don’t. You can measure in grams or cups. You have all the stats you need and you have use and other members for support on how to do something if you mess up or get stuck. There will also be videos, general food tips, and more.
Question: So your products are vegetarian/vegan friendly?
Answer: There will be a specific download for vegetarians and vegans and there will be new recipe in the future as well. Body By Eats is 100% vegetarian friendly. There will also be other groups like Gluten and even other cultures like Thai addressed. Even kids will be getting a bonus manual as the months go by.
Question: If you could only get one point across about Body By Eats what would it be?
Answer: Body By Eats is about the concept of getting back to the good in life and not being afraid of food but embracing it. We are scared of food because of gaining fat. We are scared of food because of what it does to the earth to produce it. We are scared of food because of what we hear it can do to our bodies. I want to remove all of that and in the process give you good eats and the body you want.
Question: Thanks so much for you time I am excited to look at Body By Eats myself!
Answer: Thanks for having me.
Step by Step for the Launch
An alert email simply alerts your audience to who I am and what Body By Eats is or a sneak preview of it.
One of the best things to do is to send them to sign up for the free report. It will capture your cookies but at the same time you are going to be sending them again the day of the actual and before I mail out to them so there isn't a chance of you losing out on a sale here. A free report goes a long way to making people feel comfortable with the product and the person.
Another option is to use one of the "Who is" emails from the affiliate blog emails.
The base take home point is to let them know that something great is coming.
Step #2 - Pre-Sale build Up (3,2,1 Days before launch)
I have either emails or links to videos you can send people to for information that will inform them and get them excited about Body By Eats. The goals of the pre-sale build up is like any other event. Think movie trailers, think before a book goes on sale in the major market. This is the same thing.
I have pre-written emails/video giving the readers valuable and usable content. Some readers like video and others like written content. You can give your readers both so the choice is yours. Choose the topics that are most relevant to your readers not just what you think is interesting.
For 3 days I am going to be doing 3 different videos but I also have bonus videos in the affiliate blog you you guys. You can send the readers to watch the videos and then tell them that you have extra video on another topic. This is giving your readers ton of great value without asking anything from them.
Step #3 - Launch Emails - Day 1
Launch emails are different for different audiences. If you audience is a little more straight laced and rejects a lot of "hype" then simple send them all the free information before hand and then the day of the launch use on of the "Simple/non hype" emails from the blog.
If you audience is target and you know your list well then use launch conversion optimized emails and send them to your readers the day of.
Also make sure to put an alert on all of your social media fronts (Blog, facebook, twitter).
Step #4 - Launch Emails - Day 2
Alert them to what is going on thus far. This is where we are going to talk one on one with status. Things might be sold out and big changes could be happening. Keep your list alerted to what is going on as it is happening.
Step #5 -Last day Chance
Alert your list that it is the last day and what is available still and what is going on. I will be in contact with you to give you information on any changes and updates.
After that sit back and enjoy the help you have given your readers and the sales you have brought in and recurring commission you have made.
Monday, September 28, 2009
Marketing and Affiliate Tips
guide for how to use the affiliate blog to help you make a sale.
#1 - Choose the type of email you want to send to your readers.
I have a variety of selections from "shocking" to informative. Whatever fits your readers use to connect to them and connect them to the product. If you have a
list full of muscle building alpha males it doesn't make much sense to send them
a gushing email does it? Send them the emails about their abs or about hardgainers.
If you have fat loss blog focus on fat loss material, etc.
#2 - Personalize where you can.
While these are templates they are just to help you talk to your readers better about the product and give you an idea about the emails. If you need help on how to customize it more let me know.
#3 - Don't just hit people out of nowhere, build them up.
You don't just kiss a girl/guy the instant you meet them. You get to know them first right? A great as my product my be asking your readers to buy it right off the bat no questions asked is much like trying to go all the way on the first date. Sure you may get lucky but there isn't a long term relationship there.
Instead use a few emails and blog post in row to introduce the reader and get them use to the product and the person writing it (in this case me).
Thursday, September 24, 2009
Emails For Affiliates - Myths
You can eat as much of [whatever] and not get fat.
Hey guys,
I have to share with you something I just read from Leigh Peele's new
free report.
"I call this one the canard of “free foods,” and oh, my goodness,
do the diet book authors love these. In fact, while we’re on the
subject, let’s talk about the four main tactics of the typical
diet author:
1. They try to reinvent the wheel when it comes to dieting.
2. They try to trick you into eating less food by building
their whole diet around a bizarre structure.
3. They wrap their garbage in shiny packaging so you’ll think
you’re getting something new and improved. (Spoiler alert: It isn’t.)
4. Most important: They trick you into thinking you’ll have to
diet down (read: be hungry) for the rest of your life.
Now, let me be clear: If you want to lose weight, you’re going
to have to eat fewer calories than you need. That might involve
portion control or the removal of certain foods from your diet,
but one way or the other, that’s how you’ll lose weight.
But keep in mind: That doesn’t mean you’ll always be hungry.
That said, I’m always puzzled at the idea of free foods.
Typical free foods include low-calorie vegetables, salsa or
certain fruits, but I hate to break it to you: There’s no such
thing as free foods. You can eat too much of anything."
Pretty excellent eh? If you want more check out Leigh's free report
"Did you hear?" Did I mention it is F.r.e.e!
http://yourid.bbeats.hop.clickbank.net
Email Title:
Most guys are hardgainers.
Hey guys,
I have to share with you something I just read from Leigh Peele's new
free report.
"For the uninitiated, a “hardgainer” is someone who has
difficulty putting on muscle. Most guys who get the hardgainer
label suffer from two problems.
1. Wrong Intensity
2. Wrong nutrition
Hardgainers do exist, but not in the way you think. Typically
a hardgainer is just someone who isn’t eating enough or
working out enough, and frankly, not eating enough is usually
the root of the problem because the supposed hardgainer denies
himself the fuel he needs to excel in the gym.
So to avoid falling into this category, get your eats in order.
I also invite you to use the formulas in my book to calculate
exactly how much protein, fat and carbohydrates you should be
eating in order to pack on muscle and not fat."
Pretty excellent eh? If you want more check out Leigh's free report
"Did you hear?" Did I mention it is F.r.e.e!
http://yourid.bbeats.hop.clickbank.net
Email Title:
Organic companies are small and environmentally friendly-MYTH!
Hey guys,
I have to share with you something I just read from Leigh Peele's new
free report.
Find out where your food comes from. You’ll be surprised.
If you think that tiny little organic food company has a
halo over its head, you might be interested to know that
most of those angelic outfits operate under a larger
corporate umbrella.
For example:
Stoneyfield: Danone
Burt’s Bees: Clorox
Naked Juice: Pepsi Co.
Horizon Dairy: Dean Foods
Seeds of Change: M & M/Mars
After The Fall: Smuckers
R.W. Knudsen: Smuckers
Kashi: Kellogg’s
Garden Burger: Kellogg’s
Back to Nature, Boca: Kraft
Cascadian Farms: General Mills
Health Valley: Hain Celestial/Heinz
Arrowhead Mills: Hain Celestial/Heinz
Tom’s of Maine: Colgate-Palmolive
Dagoba Chocolate: Hershey’s
Body Shop: L’Oreal "
Pretty excellent eh? If you want more check out Leigh's free report
"Did you hear?" Did I mention it is F.r.e.e!
http://yourid.bbeats.hop.clickbank.net
Audio Sample - Body By Eats
Sounds so good you could eat it!
I am sure you have heard that my friend Leigh Peele
is getting ready to release her new book "Body By Eats."
I have to be honest I didn't know what to expect. Leigh is
nothing if not original and groundbreaking with her work and
she really delivered on this one. Tons of information about
fat loss, food safety, organics, pesticides, and food.
Did I mention the food? Wow are the recipes amazing.
What made it even nicer was I got to listen to the audiobook
that Leigh did. This really helps me when I am short on time.
It was so good I dove right into the recipes and am working
my way through right now.
If you want to hear a preview of the book you can
check it out here. (Just scroll down the page a little)
http://yourid.bbeats.hop.clickbank.net
If you like what you here go ahead and grab your own
copy here. I HIGHLY recommend it.
Emails For Affiliates - Shocking/Government
Are organics a scam?
You might have seen a few of the top nutritional educators in the
country talking about this recently. It is a very very hot button
issue but one that concerns everyone. Fat or not, muscled or not,
our health is universal. Our love for our land, our children, and
our survival is universal. Organics came along and promised us a
better chance at all those things, but was it a lie?
In Body By Eats Leigh Peele talks about various studies and takes
on organics from environmental to food safety. I was shocked at what
I read!
You might be surprised to find out the pesticides used in organics
were just as dangerous if not more so than those in traditional farming.
They get by with this because it is “natural.” Natural doesn’t always
mean better. In this case it looks like organics are a natural disaster.
If you want to read more about this grab a copy of Leigh Peele's Body
By Eats. The bonus is that you might get worked up for a moment but
at least you have lots a good food to whet that appetite with.
http://yourid.bbeats.hop.clickbank.net
Email Title:
This just in – Government wrong, shocker
Let’s be honest, the government tries to do what they
can but are victims of too many cooks in the kitchen. Sometimes
they are victim to a few handshakes or money in their pockets too,
but that is another email for another day.
When it comes to your health and food the government doesn’t
know much more of what they are doing then the next guy. They
simply get a lot of “facts” from different people and decide for
themselves what is right or what is safe for you.
What if you didn’t have to depend on the government, or anyone
else to do that. What if you could learn to do that for yourself?
Forget teaching you to fish. What about teaching you to live?
I think Body By Eats is a great start. There is an awesome section
in there that helps you take apart actual research studies and even
where to find them. Add that to the fact that you get 120+ healthy
and mouthwatering recipes, you can't go wrong.
Check it out. This is one for the record books.
http://yourid.bbeats.hop.clickbank.net
Emails For Affiliates - Fat Loss
You’ll never believe this is fat loss food
You know how those Jenny Craig or Nutrisystem commercials show
you all the diet food that you can’t believe you get to eat? Well have you actually eaten it? You can believe
this is diet food. Not only are the portion sizes horrifying, there is no
real food there. It is bad enough that you have to be in a deficit to lose
fat but to have to eat food like that?
Would you believe that you could have these “diet” foods
fresh and easily instructed?
Chocolate Ice Cream (Can be Vegan friendly)
Berry Parfait
Mozzarella Melts
Chunky "Chick" Burger And Doub;e Cheese Mash
Beef Wellington
Bacon and Cheese Chicken Sandwich
Lastly I ask you, how tasty and healthy can food be that lands on
your front porch?
Stop diet "fooding", start living.
http://yourid.bbeats.hop.clickbank.net
Email Title:
Did you hear about this?
Recently I read an article that said “you can eat anything you
want to lose weight as long as you don’t eat…” That is how it
usually goes isn’t it? Don’t eat these horrible fat storing foods.
Don’t drink these fat storing sodas.
There is always a catch, always a caveat.
I am probably one of the first people who will tell you that
you can lose weight even if you eat a deep fried oreo. It’s true.
That doesn’t mean I recommend eating deep fried oreos or that they
are good for you, I don’t think it takes a genius to figure out
this might not be a good food. That isn’t the point, the point is
you can because energy is the key to your fat loss.
It may not be deep fried oreos, but in Body By Eats there are
some pretty delicious foods and you won’t have to say no to any
of them. You certainly wont have to say no to fat loss. The bonus
is it will actually help you to lose fat.
No catch.
http://yourid.bbeats.hop.clickbank.net
Email Title:
If abs are made in the kitchen…
I know you have heard a thousand times that abs are made in
the kitchen but do you really understand why?
Here are are the common misconceptions about this statement.
-There are ab destroying foods (false)
-That carbohydrates will rob you of your abs (false)
-You have to eat 5-6 meals a day only to get the abz (false)
-Protien builds abs in absence of training (false)
Here are some true statements
-Carbs can make your abs look better when timed right (true)
-All macros are important to your abs (true)
-Even a twinkie wont ruin your abs (true)
-You can have a six pack off a two meals a day and even a beer! (true)
I might sound like a politician running for president making
promises you think I can’t keep, but it’s true. You just have to
learn the balance of it all. That comes with the right education
and support, and you aren’t going to find a better place for that
than with Leigh's new Body By Eats program.
Leigh is really good at making us all remember that balance is the key
to life.
Check it out.
http://yourid.bbeats.hop.clickbank.net
Emails For Affiliates - Who is Leigh Peele/Body By Eats
Allow me to introduce to you...
I get a lot of emails and updates all the time about new products
coming out. In fact sometimes I get downright annoyed, especially
when it seems that people are taking what I do seriously. You wouldn’t
believe how many “Dear sir/madams” I get in a week.
This week is different. My friend Leigh Peele sent me her new book to
look over and WOW...it is incredible.
What is it?
Leigh is releasing Body By Eats. It is chalk full of amazing recipes
(seriously I have never seen “health” recipe like these before).
To top it off there is tons of info about research, food and you
health, fat loss, and even some neat history about how certain foods
came about. It is going to go down as one of the biggest releases
of the years if not the past 10 years in regards to nutrition.
To top it off Leigh is adding a chance to do 1-on-1 consults for
a limited time. The prices are very reasonable for a nationally
published offer and fat loss expert. If I were you I would jump on
it immediately before spots get gone. 1st come, 1st answered.
http://yourid.bbeats.hop.clickbank.net
Email Title:
There really is going to change the game
I have known Body By Eats creator Leigh Peele for a while now.
Leigh is always uncovering some fact or myth we all thought was
true but in fact wasn’t. Suffice to say I am often not surprised
when I go to Leigh to ask her something and she tells me the
opposite of what everyone else is saying.
Today however I was surprised. In fact my mind was BLOWN away.
Apparently Leigh has been doing serious research into Organics,
pesticide, and their safety to us consumers. What she uncovered
wasn’t only news to me, but downright shocking. I learned about how
organics might be even more dangerous and even that nicotine is
being put into our food. I don’t know about you but that is not what
I signed up for when I was trying to support mother earth.
Leigh covers all this and more the new release Body By Eats.
I highly highly recommend it.
http://yourid.bbeats.hop.clickbank.net
Monday, September 7, 2009
Emails For Affiliates - Food/Eating
5 meals to eat before you diet
I read an article the other day called “5 meals to eat before
you start your diet!”
In that moment I wanted to stand up on the bookstore bench and
start applauding so aggressively that the other shoppers would jump
in just because of my passion.
Why?
This is the quickest and most successful way to ruin someones
chance at ever achieving the body they want or getting them to
enjoy tasty food. If you are looking at you food before you diet
as your last meal, you aren’t eating the right way.
You know who else thinks this way? Leigh Peele. Leigh wrote
the Body By Eats program and has vowed to put an end to bad tasting
diet foods forever. These are some of the best recipes out there
diet or no diet. Grab a spoon and head on over. Do it quick too
because Leigh has a few bonus offers that only last for a few days.
http://yourid.bbeats.hop.clickbank.net.
Email Title:
Say no to cooking a healthy meal
I was over at a friends house and they were trying to make a
“healthy” meal for dinner because I am a trainer. I always get
scared to see what people are going to do to food in the name of
healthy. Usually the proteins are dry, the veggies are limp and
lifeless, and dessert is some crumbling of a 100 calorie snack pack
throw away.
WHY?
This is not what healthy food is about. Healthy food is REAL food,
good food, and tasty. Healthy food is food picked at the height of
its flavor. Healthy food is cooked in the right way. Healthy food
is not on a label on a box.
Here is a little hint, if they have to say that it is healthy and
'tasty, it usually isn't.
It's a good thing I have friends like Leigh Peele, the creator of
Body By Eats. This is not the same sad chicken beasts and lonely
cottage cheese style of thinking. This is food that would make a
chef proud in any restaurant. You better believe all my friends
are getting a copy. That night I had rubber chicken breast with '
watered down broccoli.
*Shivers* Never AGAIN!
http://yourid.bbeats.hop.clickbank.net
P.S. Let me know what your favorite recipe is. I might even do a contest!
Email Title:
Overweight people don’t know how to eat
You may be thinking “What?! Um, I think that is the problem!”
Most people who are overweight do so by way of cheap processed
foods at the grocery store or fast food drive-thru and pizza
delivery. This is not eating. This is mass produced taste bud
killers at their best. A good foodie or strong chef is never going
to praise these types of foods. As a whole we just end up
getting ourselves so used to all that dirty 3 day old fat fryer
tastes. We get used to the taste of hot pockets.
Seriously?
Do me a favor and try a hot pocket 3 months after trying the new
Body By Eats program. It has a section specifically on taste bud
programing. It also has 120+ recipes that knock the socks off of a
hot pocket. Take the 3 month challenge, you’ll never regret it.
That hot pocket though, might be a different story.
http://yourid.bbeats.hop.clickbank.net
Email Title:
25,000 Breakfasts
You may have heard by now that the average person has 25,000
mornings on average. Every time I think about that it makes me want
to run to action and do something top make my day all it can be.
If I have only 25,000 mornings do you think I am going to waste them
on being deprived? Do you think I am going to waste each meal on food
that doesn’t taste good just so I can get my “macros” in? I don’t
think so. Life is short and about enjoyment. I don’t believe in gluttony,
but I don’t believe in deprivation either. I believe in balance. Balance
of energy, balance of nutrients, and balance of a full filled plate.
What did you have for breakfast this morning? How many mornings do you
have left?
http://yourid.bbeats.hop.clickbank.net
If you didn't like your breakfast I bet you will find something here
to make worth one of your mornings.
BBE-Trailer
This is the launch trailer for Body By Eats. This would be a good time to post up the video for discussion, but without linking to the site yet. A good example would be, "Hey, check out this new trailer for Leigh Peele's new program Body By Eats. It looks interesting, what do you think?" It let's them get to know the product a little without asking anything of them.
Remember this is a courtship marketing stance, not a one night stand. To be a good affiliate it takes a little time to warm up your audience. Let them ease in to the idea of the product and if they want it or not.
Here is the code to embed this player into your blog post.