Monday, October 5, 2009
Current Navigation For Articles and Emails
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Articles/Emails for Weight Loss/Body Composition
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Articles/Emails Who is Leigh Peele
Audio sample of Body By Eats
Interview for Public Use
Marketing/Affiliate Tips
Interview for Public Use
Leigh Peele is a trainer and author from North Carolina that specializes in metabolic and fat loss research. Nationally published and held in high regard Leigh Peele is a leader of in the industry of nutrition and fitness.
Question: What do you do and what lead you into this industry?
Answer: Heh depends on the day but most of the time I find myself training people or writing to help them. I got in this field, and please forgive me for the cliché, to help people. I also saw that there was a hole in the industry for the types of things I had to say or more so the way I say them. Different people can help you in different ways. I think there is room for multiple cooks in the kitchen when they are all contributing something valuable to the table.
Question: Do you only work in fat loss?
Answer: No not at all, but it is my specialty. I read through a lot of research and I find nutrition and weight loss to be my constant draws. It also brings about the highest levels of gratification if I can be truly honest. I love helping someone increasing their athletic performance. I love helping a skinny guy add on muscle but, there is something though about seeing a person transform in front of your eyes and melt away into this new person. It’s downright addictive.
Question: Your first release The Fat Loss Troubleshoot has been very successful, congratulations. Can you give a brief rundown of what that book is about?
Answer: Thanks. Really it is a package/collection of multiple sources of material. It is way beyond just a book at this point and will continue to be so as it is constantly updated. In short, the package is about fat loss almost any way you slice it.
Can you please everyone all the time? No, but you can answer them and that is what I have done. Everyone from bodybuilders to recovering anorexics are covered in this collection. There are program designs, explanations about various myths and nutritional strategies. It literally puts you in control of fat loss so that you don’t blindly follow a program no knowing why it didn’t work.
Take something like Billy Blanks Tae-Bo system. Millions of people have bought this system and for some people it works but for most it does not. This is because people don’t understand how it is supposed to work in the first place. They think that a different dvd is going to cause a different reaction and it doesn’t work that way. You have to understand how fat loss works first and then if you want to get creative about how to go about it, fine.
I am about teaching you the science; the facts. While I give you multiple methods to apply it the truth is that you have control to go even more outside the box and custom for you once you learned it.
Question: It is currently unavailable due to updates correct? When will you re-release it?
Answer: Correct. I am updating it for re-release but it will be available for the 3 day launch of Body By Eats as addition if the customer so desires to select it. It release to the public in regular fashion will at least be the beginning of next year. However everyone who buys ANY version of it will always get updates for free.
Question: So let’s talk about Body By Eats. What is the basic premises of the book?
Answer: Originally I called it “The Caloric Burn Cookbook” because I was going to focus primarily on my research with caloric burn in everyday movement and how important general activity was to achieving your fat loss goal. Caloric burn is not static, is is forever changing an always will be. Cooking is an amazing way to achieve that burn and in turn you become connected to food in the right way. You only need to make manipulations of that in small amounts while trying to achieve your goals.
The most important aspect though is about embracing food. I want people to embrace it, love to eat and cook amazing food. I want to remove the idea from their heads that healthy food is bland food. The best chefs in the world use whole fresh ingredients to make the most amazing food and most of the time the calories are not that high. It is all about perception.
One twist thrown in the book is about the public health and food as a whole. I was writing the book I started to get really caught up in the constant discussions that were occurring about the food industry. Things like HFCS and the use of organics. I had personally been someone who bought organic foods and went out of my way to support local farming and businesses. I started learning more about it and realized, like most things in life, what I thought I knew wasn’t true at all.
So the book kind of took this turn where it was about all of it. Embracing life, our health, activity, etc.
Question: What kinds of things are you covering with Body By Eats that other people aren’t?
Answer: Truthfully I can say that I have not read any of this stuff published yet and that in general my outlook on food and intake for results are not common. I am a little outside of the box all the way because I not only believe in balance and moderation with enjoyment, I can prove that it is good for you. I mix science with common sense and wrap it in a mouth watering dessert. I don’t think that has been done yet ha.
Question: Do you feel the site is just as important as the book?
Answer: It is crucial. In fact part of me was thinking of not releasing actual books at all but instead keeping it just to a site. I decided against that though mainly because different people have different time constraints. Not everyone is going to want to participate in the site as much as even they want to.
I look at the book and the recipes as a introduction into this knowledge and a stepping stone for using the site and the forums to go deeper in that knowledge. Also getting a chance to talk to me 1-on-1 in a month is good to because a lot can be resolved faster with verbal dialogue.
The site is crucial and I am expecting a lot of people who can offer help and those who need help.
Question: Let’s talk about my favorite part, the food. This is a really nice collection of recipes right?
Answer: Absolutely. With the first package alone you are going to receive 100+ recipes to work with and then each month you get a new book with 30 recipes. You will have a new recipe to use every day for the entire year and then some. There are also chances to win additional recipe books if need.
These aren’t your standard run of the mill recipes either. They take macros into account like other books don’t. You can measure in grams or cups. You have all the stats you need and you have use and other members for support on how to do something if you mess up or get stuck. There will also be videos, general food tips, and more.
Question: So your products are vegetarian/vegan friendly?
Answer: There will be a specific download for vegetarians and vegans and there will be new recipe in the future as well. Body By Eats is 100% vegetarian friendly. There will also be other groups like Gluten and even other cultures like Thai addressed. Even kids will be getting a bonus manual as the months go by.
Question: If you could only get one point across about Body By Eats what would it be?
Answer: Body By Eats is about the concept of getting back to the good in life and not being afraid of food but embracing it. We are scared of food because of gaining fat. We are scared of food because of what it does to the earth to produce it. We are scared of food because of what we hear it can do to our bodies. I want to remove all of that and in the process give you good eats and the body you want.
Question: Thanks so much for you time I am excited to look at Body By Eats myself!
Answer: Thanks for having me.
Step by Step for the Launch
An alert email simply alerts your audience to who I am and what Body By Eats is or a sneak preview of it.
One of the best things to do is to send them to sign up for the free report. It will capture your cookies but at the same time you are going to be sending them again the day of the actual and before I mail out to them so there isn't a chance of you losing out on a sale here. A free report goes a long way to making people feel comfortable with the product and the person.
Another option is to use one of the "Who is" emails from the affiliate blog emails.
The base take home point is to let them know that something great is coming.
Step #2 - Pre-Sale build Up (3,2,1 Days before launch)
I have either emails or links to videos you can send people to for information that will inform them and get them excited about Body By Eats. The goals of the pre-sale build up is like any other event. Think movie trailers, think before a book goes on sale in the major market. This is the same thing.
I have pre-written emails/video giving the readers valuable and usable content. Some readers like video and others like written content. You can give your readers both so the choice is yours. Choose the topics that are most relevant to your readers not just what you think is interesting.
For 3 days I am going to be doing 3 different videos but I also have bonus videos in the affiliate blog you you guys. You can send the readers to watch the videos and then tell them that you have extra video on another topic. This is giving your readers ton of great value without asking anything from them.
Step #3 - Launch Emails - Day 1
Launch emails are different for different audiences. If you audience is a little more straight laced and rejects a lot of "hype" then simple send them all the free information before hand and then the day of the launch use on of the "Simple/non hype" emails from the blog.
If you audience is target and you know your list well then use launch conversion optimized emails and send them to your readers the day of.
Also make sure to put an alert on all of your social media fronts (Blog, facebook, twitter).
Step #4 - Launch Emails - Day 2
Alert them to what is going on thus far. This is where we are going to talk one on one with status. Things might be sold out and big changes could be happening. Keep your list alerted to what is going on as it is happening.
Step #5 -Last day Chance
Alert your list that it is the last day and what is available still and what is going on. I will be in contact with you to give you information on any changes and updates.
After that sit back and enjoy the help you have given your readers and the sales you have brought in and recurring commission you have made.